"In these years, it is especially social, mobile and cloud-based technologies that act as a catalyst in the technological paradigm shift that is changing and even revolutionizing the way we do businesses."

Jens Klarskov

CEO, Danish Chamber of Commerce

"Concrete data and facts help me in communicating to my management. They have the ambitions, but often lack essential fact-based knowledge of the area – resulting in a missed opportunity to take advantage of social media to further benefit the company."

Grimur Fjeldsted

Interactive and Social Media Designer, ECCO A/S

"This project's systematic efforts to map companies use of social media and publish fact-based data as a base for making decisions, have great value in a time that requires faster action, better results with new resources and fewer economic resources."

Anders Uttrup

Group Marketing Director, CREUNA

“…Such an annual mapping exercise is the first step towards strategic use of social media for generating competitive advantages, increasing operational efficiencies, and addressing the managerial challenges in a dynamic but uncertain world of today and tomorrow.”

Ravi Vatrapu

Associate Professor, Department of ITM, Copenhagen Business School

"... Once on board the “social media train” – then comes the hard part! That is why we are pleased with the initiative and look forward to following the results of the research."

Anders Lunde

Online & PR Manager, Hummel International